Brand Executive
The company
About Rado
Rado is a globally recognized Swiss watchmaker known for its innovative design and pioneering use of materials. Since our beginnings in Lengnau, Switzerland in 1917, we’ve been driven by the belief: “If we can imagine it, we can make it.”
Celebrated as the Master of Materials, Rado revolutionized watchmaking with high-tech ceramic, ultralight ceramic, colourful ceramic, and Ceramos™ setting new standards in durability and design. Our collections have earned numerous international design awards, cementing our reputation as one of the most forward-thinking brands in the industry.
At Rado, we combine heritage with innovation, continuously exploring new materials, colours, and shapes to craft timepieces that are timeless, elegant, and enduring.
Join us and be part of a brand that doesn’t just keep time but redefines it!
Job description
What You'll Be Doing
Administrative & Operational Support
• Manage general enquiries from retailers and travel retail partners,
• Provide day-to-day operational and administrative support to the team.
• Prepare and submit regular reports to Rado HQ and the Service Division.
• Provide support for ad hoc projects.
• Administrative and sales support for new business initiatives and ecommerce platforms.
• Oversee all brand administrative matters.
CRM & Clienteling Support
• Review and clean customer database. Prepare the SMS/eDM flow of
the project
• Monitor, update, and analyse customer data on a regular basis.
• Support the Brand Manager in the development of clienteling and
CRM training materials.
• Create and maintain CRM tracking tools to monitor prospects and new
client follow-ups.
• Assist Marketing Manager in managing gifting initiatives for Focus
Clients, whenever needed.
• Assist in tracking campaign results for Focus Client initiatives,
whenever needed.
Sales Support
• Assist the Brand Manager whenever necessary.
• Maintain and update internal records, including new item creation and updates, pricing uploads, POS openings/closures, POS lists, and contract information.
• Liaise with Rado HQ on stock availability, pricing, trade descriptions,
delivery schedules, watch boxes, instruction manuals, and logistics planning.
• Manage staff purchase orders, staff sales, and stock transfers, including event support.
• Support regular assortment updates, including novelties tracking and shipping summaries.
• Assist the Retail Operations Manager in managing the Hour Passion assortment.
Retail Support
• Conduct stock checks for special customer requests.
• Create purchase orders in CBR for non-auto-replenishment models.
• Assist the Retail Operations Manager to be the assistant trainer for CBR system and providing support to the retail team.
Logistics Support
• Monitor weekly shipments from Rado HQ and coordinate stock
allocation to boutiques.
• Prepare updated stock lists and conduct regular target stock reviews.
• Follow up on back orders, inter-market stock transfers, and stock
returns with Rado HQ.
Marketing Support
• Implement POS visual merchandising materials and printed collaterals in accordance with brand VM guidelines.
• Liaise with HQ VM team and local vendors to ensure timely updates of visual displays.
• Update marketing budget tracking tools on a monthly basis.
• Coordinating with PR agencies to execute marketing activities.
• Assist in marketing campaigns by proposing and planning visual content for social media or advertising, and liaising with HQ to obtain approved assets in the required formats.
• Assist in coordinating with mall marketing team on promotional activities, including in-mall exposure and social media campaigns, whenever needed.
• Support the planning and execution of press and novelties events, covering VM setup, watch consignments, gifting, and logistics.
Customer Service Support
• Manage B2B and B2C customer service hotlines.
• Handle customer enquiries and cases.
• Liaise with customer service technicians and HQs’ technical teams to resolve complex cases.
• Monitor and track lead statuses with retail teams.
Profile
• Bachelor’s degree in Business Administration, Marketing, or a related discipline.
• At least 2 years of relevant experience in brand, sales support, retail operations, or marketing coordination roles.
• Strong administrative, coordination, and reporting skills with high attention to detail.
• Proficient in MS Excel, PowerPoint, and ERP/CRM systems (e.g. SAP, Salesforce); ability to learn new systems quickly.
• Good communication and interpersonal skills, with the ability to work effectively with internal teams, HQ, and retail partners.
• Well-organised, hands-on, and able to manage multiple tasks in a fastpaced environment.
• Proactive team player with a strong sense of responsibility and execution focus.