Retail Marketing Executive
The company
Swatch, an iconic provocative timepiece that saved the Swiss watch industry, thanks to its visionary founder Nicolas Hayek. Colorful, happy, loud, shrill and forever reinterpreted in different ways. Swiss Made and, thanks to industrial production and only 51 parts, available at a democratic price. Since the “second watch” was born in March 1983, hundreds of millions have been sold. In a very short space of time Swatch has become one of the most famous brands in the world – and all the while remaining true to itself. On average, a new Swatch design is created once every one-and-a-half days, keeping time as part of a monthly release or as a Special Collection.
Known for revolutionary concepts, creative models and the pleasure it takes in provocation, Swatch loves to keep on surprising its audience. Swatch watches are a popular canvas for artists working in a great range of styles, and arguably the world’s largest art gallery on the wrist. The Swatch Art Peace Hotel in Shanghai offers (artistic) freedom for artists-inresidence from all over the world. With its commitment to niche sports and the Swatch Proteam, the watchmaker has paved the way to popularity for disciplines like Freestyle Skiing, BMX and Drone Racing.
Job description
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Collaborate on Retail Activations: Brainstorm and execute engaging in-store marketing initiatives.
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Visual Merchandising: Adapt and implement display guidelines to enhance brand visibility.
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Social Media Strategy: Imagine and create impactful content across various platforms to drive engagement.
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Administrative Support: Manage marketing materials, budgets, and liaise with PR agencies for brand promotion.
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Event Coordination: Plan and support pop-up events, ensuring successful customer interactions.
Professional requirements
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Excellent written and verbal communication skills in English and Chinese
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Knowledge of social media trends and best practices
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With marketing experience, preferably gained in retail industry