Longines, Assistant Manager - Retail Marketing

Profile

- Develop retail marketing plan and strategy by working closely with Brand Manager and Senior Marketing Manager to devise integrated, creative and appropriate marketing activities in Corporate Boutiques for achieving defined objectives and enhancing brand image, in accordance with Brand HQ guidelines and allocated budget.
- Develop retail marketing calendar and action plans according to HQ’s timeline to enhance brand image in local market, support product launch and drive traffic and transaction, including but not limited to digital diffusion, eDM, communication tools and boutique activations and/or events
- Create ‘Out of the Box’ concept and activity to retain existing and recruit new clients, based on customer data and insights.
- Keep regular communication with Boutiques and support any requests they may have for development of promotional opportunities that can drive traffic and transactions to our retail boutiques.
- Monitor and execute special and seasonal promotions organized by shopping malls, payment vendor and financial institutions. Coordinate and provide marketing materials such as products, ad visuals and video clips, etc. to shopping mall for promotion purposes.
- Explore with strategic partners for joint promotion and event opportunities, such as various local organizations’ members database. Leverage and evaluate joint promotions.
- Identify marketing opportunities that may be available through programs run by landlords/mall operators, or special cooperation with landlords that may be in addition to their normal CRM or Customer Loyalty programs
- Make sure that clear objectives are set for all activations and events and that the organisation, flow and budget deliver the outcome required.
- Prepare and send out all event report feedbacks, including key learnings, to both local management and brand HQ for review.
- Setup and maintain WhatsApp / WeChat account and relevant apps for effectively engaging and communicating with clients.
- Collaborate with Retail Team, Training Team, agency, IT and Brand HQ and China Marketing team for the setup, process and progress, monitoring and guidelines.
- Discuss with agency on customer data and campaign analysis. Provide recommendation to track effectiveness and identify room for improvements on client engagement and recruitment rates down to Boutique / Client Advisor level.
- Collaborate with Retail Manager and Boutique Managers to keep track and improve appointment show-up and conversion rate.
- Develop CRM initiatives and promotions to encourage customers retention and repeat purchase as a key priority of retail KPI.
- Monitor customer comments both positive and negative, provide reports, results and recommendations to local management and brand HQ for CRM improvement.
- Plan and execute customer data merging projects with different external parties
- Ensure SG and Brand’s directives and guidelines are well followed by retail team, and coordinate with Retail team on SOP update.
- Work closely and effectively communicate the defined objective/message with internal Brand team and support divisions.
- Reports - Prepare regular reports including the summarized monthly Market Flash report to Brand HQ.
- Market Intelligence (MI) - Collect and prepare analysis reports on competitors’ latest marketing activities information, market trend, key activities, new media information and opportunity for sharing and presenting in the monthly meeting, and for Brand HQ. - Accept additional responsibilities and able to deal with multi-tasks by offering professional support to other team/project when required.