Sports Affiliate Manager

The Company

Swatch Group is the world's number one manufacturer of finished watches. With its 16 watch brands, the Group is present in all price segments, and is also active in the manufacture and sale of jewelry, watch movements and components.

Swatch Group unites, among other companies, the following watch brands under its roof: Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak. The Group has a strong distribution and multi-brand retail net with two sophisticated boutiques under the name of Tourbillon and Hour Passion. Swatch Group is also an important player in advanced nanomechanical, nanoelectronic and Bluetooth technologies essential to watchmaking and other industries.

Job Description

As a Sports Affiliate Manager with Swatch Group U.S., the position is responsible for developing, executing, and maximizing the impact of the brand's sports marketing partnerships throughout the United States. This role oversees the strategic activation and day-to-day management of professional sports partnerships, brand ambassadors, agency relationships, media opportunities, and event activations to drive brand awareness, consumer engagement, and commercial performance. The Sports Affiliate Manager serves as the primary liaison between Tissot U.S., Global Headquarters, sports organizations, teams, athletes, agencies, and media partners to ensure successful execution of partnership objectives and alignment with brand strategy.

Primary Duties and Responsibilities

Partnership Management & Activation
• Lead the execution and management of all U.S. sports partnerships, including the NBA, NBA Team Partners, MotoGP, World Superbike, UCI, and future sports affiliations.
• Oversee partnership activations, contractual deliverables, press conferences, ambassador appearances, media tours, and special events.
• Manage relationships with sports properties, agencies, athletes, ambassadors, and key stakeholders to maximize partnership value and visibility.
• Coordinate brand presence at sporting events and ensure contractual assets and benefits are fully utilized.
• Identify opportunities to enhance existing partnerships and develop innovative activation strategies.
• Support the negotiation, renewal, and evaluation of partnership agreements in collaboration with headquarters and senior leadership.

Event Management & Brand Representation
• Manage planning and execution of sports-related events, hospitality programs, appearances, and promotional activities.
• Coordinate logistics with external agencies, sports organizations, partners, and internal stakeholders.
• Represent the brand at industry events, partnership meetings, networking opportunities, and sporting events.
• Facilitate watch consignments, product placement initiatives, and promotional support for partnership activations.
• Ensure all events and activations are executed in accordance with brand standards and organizational objectives.

Media, Communications & Content Integration
• Coordinate press events, media interviews, partnership announcements, and promotional campaigns.
• Work closely with internal and external public relations teams to secure earned media coverage across sports, lifestyle, luxury, and business media outlets.
• Support development and distribution of press materials, media releases, and partnership communications.
• Collaborate with Marketing, Social Media, and Ecommerce teams to develop content that amplifies sports partnerships and drives consumer engagement.
• Support the creation and execution of integrated campaigns across social media, digital, retail, and experiential channels.

Strategic Planning & Reporting
• Develop activation plans that leverage sports partnerships to drive brand awareness and retail traffic.
• Partner with headquarters and local management to ensure alignment with global brand strategy and partnership objectives.
• Monitor partnership performance and provide regular reporting on results, opportunities, and project status.
• Attend recurring meetings and maintain communication with league partners, team partners, agencies, and internal stakeholders.
• Analyze activation effectiveness and provide recommendations to optimize future programs and investments.

Cross-Functional Collaboration
• Partner with Marketing, Public Relations, Retail, Customer Service, Operations, Finance, IT, and Global Headquarters to support partnership initiatives.
• Coordinate execution of retail and trade marketing programs tied to sports partnerships.
• Support product launches, special projects, brand events, and business initiatives as assigned.
• Ensure clear communication and alignment among all internal and external stakeholders involved in partnership activities.

Qualifications
• Bachelor's degree in Business, Marketing, Communications, Public Relations, Sports Management, or a related field required.
• Minimum of five (5) years of relevant experience in sports marketing, partnership management, event marketing, public relations, or a related field.
• Strong knowledge of the U.S. sports industry and professional sports landscape.
• Experience managing large-scale events, sponsorship activations, or partnership programs.
• Demonstrated experience working with agencies, media partners, athletes, ambassadors, or major sports properties.
• Excellent verbal, written, presentation, and negotiation skills.
• Proven ability to manage multiple projects, deadlines, and competing priorities simultaneously.
• Strong interpersonal skills with the ability to build relationships across diverse stakeholder groups.
• Experience collaborating cross-functionally to execute business initiatives.
• Proficiency in Microsoft Office Suite, including Excel, PowerPoint, Word, and Outlook.
• Bilingual capabilities are preferred.
• Ability to travel up to up to 60% of the time.


Physical Requirements:
This position requires the ability to work in both office and field environments. The employee must be able to sit for extended periods while working on a computer, communicate effectively, attend meetings and events, and frequently stand, walk, reach, and use hands to handle materials. The position may require lifting and carrying materials weighing up to 25 pounds. Frequent travel is required to support events, meetings, activations, partners, and business objectives.


Additional Skill Requirements:
• Strong project management and organizational skills with exceptional attention to detail.
• Ability to manage multiple deadlines and priorities in a fast-paced environment.
• Strong business acumen and understanding of sponsorship and partnership ROI.
• Creative thinker with the ability to develop innovative activation concepts and solutions.
• Excellent relationship-building and stakeholder management capabilities.
• Ability to work independently while collaborating effectively across teams.
• Strong problem-solving skills and ability to adapt quickly to changing priorities.
• Self-motivated, resourceful, and results-oriented.
• Demonstrated professionalism, integrity, and sound judgment.
• Ability to maintain confidentiality and handle sensitive business information.
• Enthusiastic team player with a positive attitude and willingness to support evolving business needs.


This description outlines the basic responsibilities and requirements for the role. This is not a comprehensive listing of all job duties of the Sports Affiliate Manager Duties, responsibilities and activities may change at any time with or without notice.

Compensation & Benefits

The compensation package for this role includes a salary between $100,000 - $110,000 with an annual merit bonus.

The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability.

  • Excellent health, dental and vision insurance (employee and dependents are eligible 1st of the month following 30 days; generous employer contribution)
  • Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)
  • Company paid life insurance and Long Term Disability
  • 18 days of PTO per year, 1 Month PTO after 5 years
  • Special bucket of sick time per year extended paid time for medical, parental and military leave
  • Holiday pay
  • Voluntary FSA, STD, Accident/Hospital Indemnity insurance
  • Employee product discount

For more information please see https://transparency-in-coverage.uhc.com/

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