(Senior) Marketing & PR Manager

Job description

• Develop marketing plan and strategy by working closely with Brand Manager to devise integrated, creative and appropriate marketing activities including ATL and BTL campaigns and promotions, PR & events, merchandising, digital and retail marketing for achieving defined objectives and enhancing brand image, product launch, retail and sales promotions, etc. in accordance with Brand HQ guidelines, to achieve local brand’s objectives and gain market share.

• Plan, monitor and evaluate marketing budget is properly and effectively allocate and spend in accordance with the defined marketing plan and market development, and in compliance with The Swatch Group (SG) and Brand policy and procedures.

• Generate and present monthly and quarterly reports to BM and HQ, and participate in the annual budget planning meetings.

• Plan, execute and monitor effective media plan in accordance with Brand HQ advertising guidelines and policy

• Explore and initiate opportunity for maximizing exposure of the Brand, product and promotional activities

• Monitor all ads are in an accurate format, in accordance with Brand HQ and local guidelines, and well follow-up with agency

• Optimize annual SEM and programmatic ads campaigns to increase CTR/CTA with Digital Marketing Executive and designated agency

• Establish social media organic & paid strategy and campaign to increase brand’s exposure and sustain an engaging audience experience on a local level

• Develop engaging, creative and innovative content complying with brand’s guideline for regular schedule postings on all digital channels (social media, website, email… etc)

• Plan and develop innovative and effective PR plan with PR agency to generate maximum publicity and coverage, and maintain Brand image at a desirable level

• Work closely with PR agency and media, Brand HQ Marketing team and ambassador/friend to ensure the desired PR plan can be well executed with results

• Plan, implement and monitor event and activity including exhibition, seminar, press conference, visit and opening, etc. to achieve pre-set objectives

• Explore and leverage sponsored events

• Develop retail marketing strategy and action plan for implementing innovative retail level promotion and related activity.

• Plan, coordinate, execute and/or support retail level promotion such as the Customer Experience Program, customer loyalty program, CRM, selected and/or new product launches, etc.

• Oversee, monitor and evaluate the Customer Experience Program together with Retail team.

• Create ‘Out of the Box’ concept and activity to increase traffic and drive customers to boutiques/POS.

• Build strategic relationships with shopping malls and business partners to explore collaboration such as exhibition and private events

• Explore joint promotion opportunities through brands collaborations and partnership with business partners

• Market Intelligence (MI) - Collect and prepare analysis reports on competitors’ latest marketing activities information, market trend, key activities, new media information and opportunity for sharing and presenting in the monthly meeting, and for Brand HQ.

• Accept additional responsibilities and able to deal with multi-tasks by offering professional support to other team/project when required.