Archive
Message from the Chair
Message of Nayla Hayek, Chair of the Swatch Group Board of Directors, on the occasion of the Annual General Meeting of May 12, 2026, in Biel (BE), Switzerland. The original spoken text (in German) is valid. Ladies and gentlemen, fellow shareholders, I will keep this brief today, as we will need some time at today’s Annual General Meeting to deal…
Hamilton Khaki Field Mechanical 36mm
Introducing the Khaki Field Mechanical 36mm inspired by the unique and rare FAPD 5101.The Khaki Field Mechanical 36mm brings a historic Hamilton design to collectors around the globe. The watch focuses on authenticity and craftsmanship through a faithful revival of one of Hamilton’s rarest vintage military references.The design draws directly from…
Ordinary General Meeting
The Ordinary General Meeting of Shareholders will be held in accordance with art. 12 ff. of the Articles of Association on Tuesday, May 12, 2026 at 10:00 a.m. (CEST), virtually, without physical presence of the shareholders. The Board of Directors decided to hold the General Meeting with no venue and by electronic means in accordance with art.…
Longines HydroConquest
Building on nearly two centuries of excellence in Swiss watchmaking, Longines unveils an extensively redesigned HydroConquest collection that blends contemporary aesthetics with proven performance. Available in 39-mm and 42-mm sizes, the range features four new dial variations and five striking ceramic bezel colors, complemented by…
Annual Report 2025
The 2025 Annual Report of The Swatch Group Ltd is now available.Download here: Swatch Group 2025 Annual Report Concurrently, Swatch Group is also publishing its 2025 Sustainability Report according to GRI standards.Download here: Swatch Group 2025 Sustainability Report
Swatch AI-DADA
Next-level AI-powered design tool enables users to create unique watches starting with a blank canvas and using only their imagination, providing the ultimate experience in product personalization. AI-DADA, the newest creative force in the Swatch universe, has arrived! Powered by AI and trained on more than 40 years of iconic Swatch innovations…