Archive
The Conquest Chronograph by Mikaela Shiffrin
As the Official Timekeeper of the World Cup and Alpine World Ski Championships, Longines has long been a key player in competitive skiing. The Swiss watchmaking brand is proud to include Mikaela Shiffrin among its most talented Ambassadors of Elegance. As a representative of Longines since 2014, the American skier discovered the brand's…
Pick a design, make your Swatch
A next level for Swatch X You Pick a design, Make your Swatch! It is just as easy as it sounds: the Swiss watchmaker takes its customization concept Swatch X You to the next level. Inspired by nature, street art and geometric shapes, the collection of designs offers countless options to pick the favourite story for the wrist. Available online…
Imagine and Reimagine: Swatch Cities ignites young talents of Madrid
Creativity is a result of individual talent, but also of its environment. Young talents are the driving force of creativity, standing for diversity and equality. They challenge brands, and Swatch is a brand that likes to be challenged. With Swatch Cities, the Swiss watchmaker aims at providing visibility and support to young creatives and…
OMEGA watches land on-screen in Universal Pictures’ First man
On October 12 in the USA, watch fans, space enthusiasts and astonished audiences alike will be able to spot OMEGA timepieces playing a true-life role within the story of Universal Pictures’ First Man. Following their six-time Academy Award®-winning La La Land, Oscar®-winning director Damien Chazelle and star Ryan Gosling reteam for First Man, the…
Rado True Thinline Studs Limited Edition
Rado releases an eye-catching statement timepiece with British designer Bethan Gray (Lengnau, Switzerland – 2018) Swiss watchmaker Rado is continuing its design collaboration with renowned designers from around the world. As a key player on the international design stage, Rado continues to push the boundaries in pioneering …
Exhibition at the Swatch Art Peace Hotel
Opening today at the Swatch Art Peace Hotel in Shanghai, this year’s photo exhibition aims to present artistic projects that are linked to the general form of ‘image treatment’, focusing on the relationship between now and yet, past and future as well as inside and outside. All artists presented are former guests of the Swatch Art Peace Hotel…