Swatch Group expands and invests in Japan, the worlds premier luxury market

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The Swatch Group has acquired a multi-storey Building in Ginza – 9-18 Ginza, 7 chome, Chuo-ku in Tokyo – with the aim of expanding its activities in Japan and further bolstering its position on the Japanese market, the world’s leading market for luxury goods. The multi-storey building to be newly constructed will be the future symbol of the Swatch Group in Tokyo, and enjoys an excellent location on the most prominent street in Ginza, an area of Tokyo famous for its shopping and luxury goods. It will become a flagship center for the Swatch Group’s luxury watch brands and underscore the group’s market lead. The ground floor of the new building will house various luxury watch stores of the Swatch Group brands and exhibition rooms. The upper floors will house customer service activities for Japan, and the building will also be the new head office of Swatch Group Japan.

The Swatch Group is currently preparing the tender documents for an architecture competition. The present building is to be demolished and rebuilt. Work is to start as soon as possible, so that the new building could be ready for entry by 2006.

As the Swatch Group announced in its last publication in the spring of 2004 it wants to further expand its lead on the global market. Demand for luxury products continues to be strong – not only in Japan. The group believes that its brand products, which are anchored in all price segments, offer significant mid- and long-term potential for expansion on many markets.

In 2003 the Swatch Group recorded consolidated sales of approximately CHF 4 billion and net earnings of approximately CHF 500 million. It has more than 20,000 employees, 157 factories (mainly in Switzerland) and 18 watch brands, Breguet, Blancpain, Glashütte-Original, Jaquet Droz, Léon Hatot, Omega, Longines, Rado, Union, Tissot, Calvin Klein, Pierre Balmain, Certina, Mido, Hamilton, Swatch, Flik Flak and Endura, making it the world’s largest watch group.