The House of Breguet has lifted the veil on a new chapter of its history by introducing a new advertising campaign highlighting its five key collections. It is replacing all prior concepts.

Represent the past, the present and the future; pay homage to history without forgetting modernity: these are a few words from the guidelines for the new Breguet advertising campaign. The objective was to devise a unique concept that could be adapted to the worlds of the different collections. Thus, each advertisement features the same symbols. The idea behind the decision not to include any text was to allow each individual to freely interpret what they see. 

Besides bringing a breath of fresh air to our advertising, this campaign also marks a new era for Breguet as it is also available in video format – a real “first”!