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Swatch AI-DADA visual

Swatch AI-DADA

Swatch reimagines creativity through AI: Introducing AI‑DADA, where every watch created is truly unique.

Next-level AI-powered design tool enables users to create unique watches starting with a blank canvas and using only their imagination, providing the ultimate experience in product personalization.
watch movement assembly at Montres Breguet

Ordinary General Meeting of Shareholders

At the Ordinary General Meeting of Shareholders of The Swatch Group Ltd on Tuesday 12 May 2026, Mr. Andreas Rickenbacher was elected as a new member of the Board of Directors with 92.2% of the votes cast in his favor. Andreas Rickenbacher's profile and professional background are significant assets that will support the Group's strategy.

Andreas Rickenbacher, a Swiss citizen and business economist, was a member of the Bern Cantonal Government from 2006 to 2016. He had previously been an entrepreneur and consultant. Since 2016, after more than 20 years in politics, he is an entrepreneur and an experienced independent member of boards of directors in the private sector.

The Swatch Group

The Swatch Group is the number one manufacturer of finished watches in the world. The Group is active in the manufacture of finished watches, jewelry, and watch movements and components.

It produces nearly all of the components necessary to manufacture the watches sold under its 16 watch brands and the multi-brand Tourbillon and Hour Passion retail labels, as well as the entire Swiss watchmaking industry.

In addition, it operates its own worldwide network of distribution organizations. The Swatch Group is also a key player in the electronic systems sector.

Swatch Group employs 31'800 persons in over 50 countries. Net sales in 2025 amounted to 6.280 billion Swiss francs.

INNOVATION POWERHOUSE

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Careers

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The History

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Date
13.05.2026
Last price (UHR)
CHF 207.40
Last price (UHRN)
CHF 41.00

INVESTOR SPACE

Financial information of Swatch Group.