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AUDEMARS PIGUET × SWATCH

Audemars Piguet and Swatch unveil the Royal Pop, a groundbreaking watch collection that combines joyful boldness and positive provocation with fine watchmaking. This collection, titled Royal Pop, draws inspiration from Pop Art, an artistic movement that transforms everyday pop culture imagery into vibrant, colorful and energetic works of art. Audemars Piguet and Swatch have decided to blend some of their hallmark features into a disruptive pocket watch available in eight models and designed to be worn in a multitude of different ways.
Breguet Marine 5517 and 5527

Breguet Marine 5517 and 5527

The Marine collection has its origins in one of the most emblematic chapters in Breguet's history. From the end of the eighteenth century, Abraham-Louis Breguet designed his timepieces as true scientific instruments, where their precision, reliability and legibility met the demands of the time.  Rooted in this history, the Marine collection now translates the spirit of adventure and conquest into a contemporary vision, where performance, robustness and aesthetics draw their codes from the world of navigation.

The Swatch Group

The Swatch Group is the number one manufacturer of finished watches in the world. The Group is active in the manufacture of finished watches, jewelry, and watch movements and components.

It produces nearly all of the components necessary to manufacture the watches sold under its 16 watch brands and the multi-brand Tourbillon and Hour Passion retail labels, as well as the entire Swiss watchmaking industry.

In addition, it operates its own worldwide network of distribution organizations. The Swatch Group is also a key player in the electronic systems sector.

Swatch Group employs 31'800 persons in over 50 countries. Net sales in 2025 amounted to 6.280 billion Swiss francs.

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Date
24.09.2026
Last price (UHR)
CHF 179.75
Last price (UHRN)
CHF 35.50

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