Half-Year Report 2026
Swatch Group recorded a strong increase in sales, driven by a solid momentum across all price segments and on every continent. The diversified portfolio of brands, the launch of innovative new products and the increasing efficiency of the Retail business supported this performance. The strongly marked acceleration observed in May and June, confirmed in July, enables better utilization of production capacity and will lead to a significant improvement in profitability in the second half of the year.
The Swatch Group
The Swatch Group is the number one manufacturer of finished watches in the world. The Group is active in the manufacture of finished watches, jewelry, and watch movements and components.
It produces nearly all of the components necessary to manufacture the watches sold under its 16 watch brands and the multi-brand Tourbillon and Hour Passion retail labels, as well as the entire Swiss watchmaking industry.
In addition, it operates its own worldwide network of distribution organizations. The Swatch Group is also a key player in the electronic systems sector.
Swatch Group employs 31'800 persons in over 50 countries. Net sales in 2025 amounted to 6.280 billion Swiss francs.
