Swatch AI-DADA
Swatch reimagines creativity through AI: Introducing AI‑DADA, where every watch created is truly unique. Next-level AI-powered design tool enables users to create unique watches starting with a blank canvas and using only their imagination, providing the ultimate experience in product personalization.
The Swatch Group
The Swatch Group is the number one manufacturer of finished watches in the world. The Group is active in the manufacture of finished watches, jewelry, and watch movements and components.
It produces nearly all of the components necessary to manufacture the watches sold under its 16 watch brands and the multi-brand Tourbillon and Hour Passion retail labels, as well as the entire Swiss watchmaking industry.
In addition, it operates its own worldwide network of distribution organizations. The Swatch Group is also a key player in the electronic systems sector.
Swatch Group employs more than 32'000 persons in over 50 countries. Net sales in 2024 amounted to 6.735 billion Swiss francs.
