Archive
Longines HydroConquest
Building on nearly two centuries of excellence in Swiss watchmaking, Longines unveils an extensively redesigned HydroConquest collection that blends contemporary aesthetics with proven performance. Available in 39-mm and 42-mm sizes, the range features four new dial variations and five striking ceramic bezel colors, complemented by…
Annual Report 2025
The 2025 Annual Report of The Swatch Group Ltd is now available.Download here: Swatch Group 2025 Annual Report Concurrently, Swatch Group is also publishing its 2025 Sustainability Report according to GRI standards.Download here: Swatch Group 2025 Sustainability Report
Swatch AI-DADA
Next-level AI-powered design tool enables users to create unique watches starting with a blank canvas and using only their imagination, providing the ultimate experience in product personalization. AI-DADA, the newest creative force in the Swatch universe, has arrived! Powered by AI and trained on more than 40 years of iconic Swatch innovations…
Proposed appointment of Andreas Rickenbacher to the Board of Directors
Swatch Group will propose the appointment of Mr. Andreas Rickenbacher as a new member of its Board of Directors at the next Annual General Meeting, which takes place on May 12, 2026. This proposal is in line with the Group's desire to strengthen its governance and benefit from additional expertise within its Board of Directors. Andreas…
Key Figures 2025
Net sales of CHF 6 280 million, -1.3% at constant exchange rates compared to the previous year (-5.9% at current rates)1). Negative currency impacts of CHF 308 million. Excellent performance in the second half of the year with sales growth of 4.7% at constant exchange rates. Strong acceleration in the fourth quarter with sales up 7.2% worldwide…
MoonSwatch MISSION TO EARTHPHASE - MOONSHINE GOLD
JUST LIKE SNOWFLAKES NO TWO THE SAME: MISSION TO EARTHPHASE - MOONSHINE GOLD GETS A WINTER MAKEOVER For many, the magic of winter begins with snow. Each snowflake, a quiet marvel of uniqueness. Capturing this spirit of individuality and snowy wonder is the new MISSION TO EARTHPHASE - MOONSHINE GOLD Cold Moon. Launching on December 4, the day…