Hour Passion

As the retail brand for the Swatch Group, the largest global watchmaker, Hour Passion has been specialised in multi-brand watch and jewellery retail since its very beginnings. With a portfolio of brands that is as prestigious as it is varied, Hour Passion has acquired an international customer base through its high-quality and innovative store concepts. Located in prime locations, these sales areas help to heighten the showcasing of the brands while enabling customers to appreciate a new watch buying experience, benefiting from excellent and expert service.

Created in 2004, the first concepts were initially developed in airports in France, before rapidly expanding into the departure areas of the largest European and Asian international airports.

With the support of the cross-functional organisation of the Swatch Group, which is present all over the world, the Hour Passion network now has over 70 stores across Switzerland, France, the Republic of Ireland, the United Kingdom, Italy, Germany, Austria, Netherlands, Spain, Poland, Turkey, Russia, the USA, Canada, Malaysia, Taiwan Region, South Korea, Thailand, Hong Kong and Japan.

From 2011 onwards, the concept has been developed to adapt to other commercial environments such as the shopping malls and outlet villages.  Unlike in airports where the offering is mixed and at times more diverse, the Hour Passion stores in outlets propose a selection of exclusively corporate brands – certified Swiss Made – ranging from entry level to the high-end segment, from Flik Flak to Longines.

Now more than ever, Hour Passion enjoys significant customer trust built on its experience.