Archive
Breguet Unveils a New Advertising Campaign
The House of Breguet has lifted the veil on a new chapter of its history by introducing a new advertising campaign highlighting its five key collections. It is replacing all prior concepts. Represent the past, the present and the future; pay homage to history without forgetting modernity: these are a few words from the guidelines for the…
SWATCH X BAPE: STREETWEAR FOR THE WRIST
Swatch is proud to announce the second collaboration with A BATHING APE - the legendary Japanese streetwear brand. A perfect match, A BATHING APE - also known as BAPE - provides its disruptive and unconventional flair, which catapulted the brand to the cultural forefront; while Swatch brings in its innovative worldrenowned watchmaking skills.…
OMEGA and ALINGHI celebrate their partnership with a brand new Speedmaster
The dynamic partnership between OMEGA and ALINGHI has brought the very best of Swiss precision, innovation and pioneering spirit together. In tribute to this unique sailing collaboration, a brand new OMEGA timepiece has now been launched. The Speedmaster Dark Side of the Moon ALINGHI is a watch that demonstrates the same values and qualities that…
Half-Year Report 2020
SWATCH GROUP: Half-Year Report 2020 After a strong January with an operating margin of 21.4% in the Watches & Jewelry segment (without Production) and 17.3% for the overall Group, massive decline due to state-ordered closings of at times up to 80% of distribution channels worldwide. Group net sales of CHF 2 197 million, -43.4% to the previous…
Mido Ocean Star GMT
Crossing the seas between two time zones For adventurers who dream of crossing the seas, Mido is enriching its Ocean Star collection with a version equipped with the highly practical GMT function. It clearly displays the time in two different time zones: home time and local time. Featuring velvety black on the dial and shiny blue ceramic on the…
The Longines Heritage Classic - Tuxedo
A glimpse into the wild parties of the later 1940s Longines celebrates the carefree spirit of the late 1940s. After the harsh war came a time of prosperity and celebration. Elegance was back in fashion; men wore suits and women wore recently-introduced nylon stockings. People got dressed up to go out and dance to the rhythm of jazz bands. The…