Archive
SWATCH X BAPE: STREETWEAR FOR THE WRIST
Swatch is proud to announce the second collaboration with A BATHING APE - the legendary Japanese streetwear brand. A perfect match, A BATHING APE - also known as BAPE - provides its disruptive and unconventional flair, which catapulted the brand to the cultural forefront; while Swatch brings in its innovative worldrenowned watchmaking skills.…
OMEGA and ALINGHI celebrate their partnership with a brand new Speedmaster
The dynamic partnership between OMEGA and ALINGHI has brought the very best of Swiss precision, innovation and pioneering spirit together. In tribute to this unique sailing collaboration, a brand new OMEGA timepiece has now been launched. The Speedmaster Dark Side of the Moon ALINGHI is a watch that demonstrates the same values and qualities that…
Half-Year Report 2020
SWATCH GROUP: Half-Year Report 2020 After a strong January with an operating margin of 21.4% in the Watches & Jewelry segment (without Production) and 17.3% for the overall Group, massive decline due to state-ordered closings of at times up to 80% of distribution channels worldwide. Group net sales of CHF 2 197 million, -43.4% to the previous…
Mido Ocean Star GMT
Crossing the seas between two time zones For adventurers who dream of crossing the seas, Mido is enriching its Ocean Star collection with a version equipped with the highly practical GMT function. It clearly displays the time in two different time zones: home time and local time. Featuring velvety black on the dial and shiny blue ceramic on the…
The Longines Heritage Classic - Tuxedo
A glimpse into the wild parties of the later 1940s Longines celebrates the carefree spirit of the late 1940s. After the harsh war came a time of prosperity and celebration. Elegance was back in fashion; men wore suits and women wore recently-introduced nylon stockings. People got dressed up to go out and dance to the rhythm of jazz bands. The…
Swatch Group announces management changes
Swatch Group announces changes in the Executive Group Management Board and the Extended Group Management Board – Appointments to the management of the Longines, Rado, Union, Tissot, Certina, and Hamilton watch brands Swatch Group has announced changes to its Executive Group Management Board and its Extended Group Management Board as well as in…