Ordinary General Meeting of Shareholders 2021

Decisions taken by the Swatch Group shareholders at the Ordinary General Meeting of Tuesday, May 11, 2021

Biel/Bienne (Switzerland), May 11, 2021 - The Ordinary General Meeting of Shareholders has been held in accordance with Article 12 ff of the Articles of Association and Article 27 of the Ordinance 3 on Measures to Combat the Coronavirus (COVID-19) on Tuesday May 11, 2021 at 10:00 a.m., in Biel/Bienne, Switzerland. At today's Ordinary General Meeting, the shareholders approved, by a large majority, all proposals submitted by the Board of Directors. 



Time to Spring

Like spring, Swatch stands for positive energy: a renewable one, a stream of lively creativity that allows even the driest branch to get to a new life.

From a season of confinement to a season of blooming ideas and new beauty.

We were confined but not immobile : the ticking heart of Swatch continues to generate new projects and evolve.

Time… is what we make of it! 


The dial of the 2021 shareholders’ watch is intentionally not centered, and only the branch on the upper part of the bracelet bears flowers, while none are to be found on the lower part.

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