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Swatch Bioceramic Scuba Fifty Fathoms

Swatch Bioceramic Scuba Fifty Fathoms

Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. This watch was born exactly seventy  years ago and revolutionized watchmaking by becoming the first true diver’s watch. Launched in 1953, the Fifty Fathoms was created by a diver to meet the needs of underwater exploration. It immediately became the professional…

Longines HydroConquest GMT

Longines HydroConquest GMT

A true classic among sports watches, the HYDROCONQUEST line has been expanded with new models featuring a sleek design and an exclusive Longines GMT movement. Combining technical excellence and elegance, two hallmarks of the winged hourglass brand, these new versions have taken inspiration from the world of water sports, while drawing on Longines…

Swatch Bioceramic WHAT IF? Collection

Swatch Bioceramic WHAT IF? Collection

There are four sides to this story as Swatch turns a pivotal decision from the early 1980s into an exciting 2023 “WHAT IF?” One moment in time can change everything. It’s 1982, and the founders of what would become Swatch are faced with a huge decision – should the new revolutionary Swatch be round or square? Fast-forward four decades, and the…

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