Biel / Bienne (Switzerland), March 18, 2009 – Mr. Edgar Geiser has resigned as Chief Financial Officer and Member of the Management Board of the Swatch Group; the Board of Directors has agreed to his wish, upon reaching his 63rd year, to retire somewhat early in order to focus on social and charitable activities.

Mr. Edgar Geiser was active in leading management positions with the Swatch Group for more than 30 years, 18 of them as Chief Financial Officer. Mr. Edgar Geiser will assist his successor during a transition period. Mr. Geiser will continue to remain closely associated with the Swatch Group and will be available for special projects.

The Board of Directors of the Swatch Group has appointed Mr. Thierry Kenel as the new Chief Financial Officer. Mr. Thierry Kenel will be appointed to the Extended Management Board of the Swatch Group effective April 1, 2009.

Mr. Kenel has been active in various roles in the Swatch Group for six years, most recently as Chief Financial Officer of Montres Breguet SA. Mr. Kenel has degrees in Business Management (Dr. oec) and Mechanical Engineering.