Swatch Group: DFNI assigned the award «Best new store» 2010 to Tech-Airport for its boutique in Geneva

In January 2011, Tech-Airport received from Duty Free News International the Product Award 2010 in the category «Best new store»for its Hour Passion Boutique at Geneva International Airport. Tech-Airport, a company of The Swatch Group Ltd founded in 2004, is specialized in the sale of watches and jewelry in the airport environment.

The DFNI Product Awards are held each year to reward excellence and innovation, among the leading players in the travel retail and duty-free industry, in terms of store concepts, products or marketing initiatives in the last 12 months.

This award to Tech-Airport gratifies a company that has succeeded in becoming an acknowledged expert in the concept of watch and jewelry boutiques in international airports. Above all, it rewards an innovative project and demonstrates the company’s ability to develop creative stores, tailored to passengers’ expectations, designed by combining the experience of its origins with that gained in the field.

Today Tech-Airport has more than thirty boutiques in eight international airports: in France at Paris Roissy Charles-de-Gaulle, Paris-Orly, Nice-Côte d’Azur and Nantes-Atlantique, in Switzerland at Geneva Cointrin, in Germany at Düsseldorf, in Ireland at Dublin and in Singapore at Changi. With its multi-brand Hour Passion boutiques and mono-brand boutiques for Omega and Swatch, its retail boutiques satisfy the demands of the different airports and of their passengers, proposing a complete and adapted range, presented in a space where the design and layout enhance the different brands of timepieces and jewels.

The rapid growth in the number of concessions is undeniable proof of an effective model suited to market needs.

Besides bringing recognition and fame on the international level, this distinction allows Tech-Airport to face with enthusiasm and confidence the challenges of the coming months, particularly the launch of the new airport boutiques in Venice, Düsseldorf and Berlin.