A next level for Swatch X You

Pick a design, Make your Swatch! It is just as easy as it sounds: the Swiss watchmaker takes its customization concept Swatch X You to the next level. Inspired by nature, street art and geometric shapes, the collection of designs offers countless options to pick the favourite story for the wrist.

Available online and in selected stores, a dedicated configurator easily walks you through the creation process. From flower power to the animal kingdom, graffiti motives to wild comics and crazy contrasts to smooth shapes: choose your favorite design and move the artwork left, right, up or down until you find your very own Swatch. Pick a color for your mechanism and finish with a special touch by adding a short message on the backside of the case.

With the release of six different designs, this marks just the beginning of another dimension of customization, and a one-of-a-kind concept in the world of watches.