Swatch launches new BIG BOLD collection

Swatch presents Big Bold

Inspired by bold ideas, designed for even bolder personalities: Swatch introduces its brand new BIG BOLD collection featuring six different watch models. With a kick from urban streetwear, each BIG BOLD is a statement piece boasting a striking Ø47mm watchcase. The Swiss watchmaker’s new product line calls out for those who are not afraid to put themselves upfront and who are proud to be different. BIG BOLD is an attitude, a mindset, a way of ‘being’ in the world. It is a kind of swagger that is irreverent, confident, and entirely unexpected. BIG BOLD longs for those that embrace being noticed. 

From BBBlack to BBBeauty, all six new models have a massive Ø47mm watch head covered with a slightly curved glass. Contrasting 3D prints on the dial as well as the strap in the main color highlight the big personalities of the watches, while the subtly toned backgrounds flatter the bold contemporary design. Superluminova arrow shaped hands point your next move to the right direction. Go big, go bold!

Related news

Swatch presents Joe Tilson at La Biennale Arte

Swatch presents Joe Tilson at La Biennale Arte

Passionately committed in supporting contemporary art, Swatch remains the proud main partner of La Biennale di Venezia for the fifth consecutive time. For this 58th International Art Exhibition, the Swiss watchmaker has invited Joe Tilson to the Giardini, where the British artist has created THE FLAGS, a site-specific installation. In the year of…

Swatch Flymagic

Swatch Flymagic

Back to the revolution: Swatch Flymagic with paramagnetic Nivachron™ hairspring Swatch has chosen its new FLYMAGIC line to premiere the innovative paramagnetic Nivachron™ hairspring. In a typical Swatch move, FLYMAGIC turns the watch world upside down (once again!): the new balance spring, finely finished modules and skeletonized gear train all appear on…

Swatch PAY! Is coming to Switzerland

Swatch PAY! Is coming to Switzerland

CONTACTLESS PAYMENT MADE EASIER THAN EVER A payment card on your wrist. SwatchPAY! makes contactless payment as simple and secure as can be – you’ll never have to reach into your pocket or bag for your wallet or phone again. Following its successful launch in China in the summer of 2017, the credit card watch is now available in Switzerland as well.…