Swatch Group has just acquired a prestigious property on one of London's most luxurious thoroughfares. The building, located at 171 New Bond Street, has housed a salon for the Group’s international luxury brand Harry Winston since 2006. The transaction is worth around CHF 90 million. The building, constructed in 1856, has 562 m² spread over five floors.

In the first half of this year, the Group had already acquired a prime 1347 m² property at 32 to 33 Old Bond Street for around CHF 120 million, and a store on the Champs-Elysées in Paris.

Harry Winston, the legendary "king of diamonds", reopened its flagship London salon in 2016 after a nine-month renovation. The Salon at 171 New Bond Street features Harry Winston's most exquisite collections of fine jewelry and timepieces, including the world’s rarest diamonds and precious stones available today.