Video file

AUDEMARS PIGUET × SWATCH

Swatch celebrates Audemars Piguet's iconic Royal Oak with a collection of eight cheerful and colorful Bioceramic models in a pocket watch format inspired by the Swatch POP.

Audemars Piguet and Swatch unveil the Royal Pop, a groundbreaking watch collection that combines joyful boldness and positive provocation with fine watchmaking. This collection, titled Royal Pop, draws inspiration from Pop Art, an artistic movement that transforms everyday pop culture imagery into vibrant, colorful and energetic works of art. Audemars Piguet and Swatch have decided to blend some of their hallmark features into a disruptive pocket watch available in eight models and designed to be worn in a multitude of different ways.
watch movement assembly at Montres Breguet

Ordinary General Meeting of Shareholders

At the Ordinary General Meeting of Shareholders of The Swatch Group Ltd on Tuesday 12 May 2026, Mr. Andreas Rickenbacher was elected as a new member of the Board of Directors with 92.2% of the votes cast in his favor. Andreas Rickenbacher's profile and professional background are significant assets that will support the Group's strategy.

Andreas Rickenbacher, a Swiss citizen and business economist, was a member of the Bern Cantonal Government from 2006 to 2016. He had previously been an entrepreneur and consultant. Since 2016, after more than 20 years in politics, he is an entrepreneur and an experienced independent member of boards of directors in the private sector.

The Swatch Group

The Swatch Group is the number one manufacturer of finished watches in the world. The Group is active in the manufacture of finished watches, jewelry, and watch movements and components.

It produces nearly all of the components necessary to manufacture the watches sold under its 16 watch brands and the multi-brand Tourbillon and Hour Passion retail labels, as well as the entire Swiss watchmaking industry.

In addition, it operates its own worldwide network of distribution organizations. The Swatch Group is also a key player in the electronic systems sector.

Swatch Group employs 31'800 persons in over 50 countries. Net sales in 2025 amounted to 6.280 billion Swiss francs.

INNOVATION POWERHOUSE

Discover the world of Swatch Group.

Careers

Find exciting career opportunities and concrete job offers.

The History

Dive into Swatch Group’s history.

Date
13.05.2026
Last price (UHR)
CHF 196.00
Last price (UHRN)
CHF 38.90

INVESTOR SPACE

Financial information of Swatch Group.