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Swatch Group News

Swatch X 007 Tribute Collection

Introducing the new James Bond Collection and limited special edition Swatch is on a secret mission! Just in time for the release of the latest James Bond movie No Time To Die, the Swiss watchmaking brand launches an exclusive collection of 007…

Swatch Group News

Annual Report 2019

Biel / Bienne (Switzerland), March 19, 2020 – The 2019 Annual Report of The Swatch Group Ltd is now available.   Download here: Swatch Group – Annual Report 2019        

Sistem51: the mechanical revolution

What is the mechanical revolution?  - It‘s the first fully-automated mechanical watch manufacturing process.  - It‘s precision timekeeping with only 51 parts and an astonishing 90-hour power reserve.  - It‘s 17 pending…

Brand

Omega

Founded in 1848, Omega is a watch brand synonymous with excellence, innovation and precision. The company has constantly been defined by its pioneering spirit, demonstrated by its conquests of the oceans as well as space. Since 1965, the Omega…

Swatch SISTEM51: Digital printing expertise by ETA

The ETA plant in Boncourt, Switzerland has expertise in digital printing on the revolutionary Swatch SISTEM51. This automated process allows us to decorate a watch’s oscillating mass or other parts. Discover the process of digital printing for the…

Swatch Group production sites

Omega production facility in Biel / Bienne Signalling the next chapter in its renowned history of innovation and manufacturing excellence, OMEGA has opened its newest production building at the brand’s HQ site in Bienne in November 2017. All steps,…

Swatch Group News

Birmingham 2022 Countdown Clock is revealed

Longines and CGF agree historic multi-Commonwealth Games partnership The Commonwealth Games Federation (CGF) have signed a partnership agreement with Longines for the next three editions of the Commonwealth Games, starting with Birmingham 2022. The…

ETA: watchmaking excellence

ETA has full expertise in the production and assembly of movements and watches that are considered global benchmarks for their reliability and performance.

Swatch Group News

The Hamilton PSR

WAKING A SLEEPING GIANT The Hamilton PSR revives the design of the very first digital watch, a space age classic that changed the way we tell time The original digital wristwatch is back. The Hamilton Pulsar was one of the emblematic creations of…

Swatch Group News

Jaquet Droz Grande Seconde Skelet-One

THE TWO NEW FACES OF THE GRANDE SECONDE SKELET-ONE Plasma ceramic makes a dramatic entrance alongside red gold. One is steeped in tradition and the other is all about technology. Two new variations of a timepiece that has come to stand for Jaquet…

Brand

Longines

Founded in 1832 at Saint-Imier in Switzerland, the Compagnie des Montres Longines Francillon S.A. is the oldest trademark still in use in its original form registered with the World Intellectual Property Organization. Over the years, Longines has…

Swatch Group News

Ordinary General Meeting of Shareholders

Swatch Group: Decisions taken by the Swatch Group shareholders at the Ordinary General Meeting of Thursday, May 14, 2020   Biel/Bienne (Switzerland), May 14, 2020 – Due to the classification of the COVID-19 situation by the Swiss Federal…

Swatch Group News

Mido Commander Gradient

Watchmaking mechanics in pole position It is time to welcome the unforeseen. With the Commander Gradient, Mido dares to embrace the unexpected, showcasing a watch mechanism beneath a gradient dial that shifts from smoky to clear. The gears can be…

Swatch Group News

THE KHAKI FIELD TITANIUM IS READY FOR ACTION

LIGHTWEIGHT FUNCTIONALITY AND MILITARY STYLE THE KHAKI FIELD TITANIUM IS READY FOR ACTION For over 100 years, Hamilton provided thousands of watches for the military. Today, we draw on that experience to create field watches for modern life. With…

Swatch Group News

OMEGA launches online shopping in Europe

It’s great news for watch fans across Europe, as OMEGA officially launches its new online shopping. Introduced on the continent for the first time, the Swiss brand’s legendary collections, including Speedmaster, Seamaster, Constellation and De Ville…

Swatch Group News

Breguet Reine de Naples 8918 in grand feu enamel

INSPIRATION FOR A NEW DAY For the very first time, Breguet highlights the delicate oval shape of the dial of the Reine de Naples with pure, bright white grand feu enamel, complete with numerals in celestial shades The new Reine de Naples 8918…

Swatch Group News

Blancpain Ocean Commitment

Blancpain and Fregate Island Private release short film presenting joint conservation efforts Since 2018, Blancpain and Fregate Island Private have joined forces to study, restore and preserve the marine environment around the island. Coralive.org…

The World's First Master Chronometer

Through its commitment to innovation, Omega has achieved a quality standard that exceeds the testing parameters of existing qualifications. The new METAS certification is worthy of the performance of our extraordinary watches. With the world's…

Tomorrow’s manufacturing

Some people talk about it… We already live it…Tomorrow’s manufacturing is today’s reality at Swatch Group.   See more on www.eta.ch