The key objectives of ICB Ingénieurs Conseils en Brevets S.A. are to protect the technical innovations of the Swatch Group, promote its technological knowledge, monitor markets, and combat counterfeiting. ICB makes every effort to protect the…

The Swatch Group Services Ltd is in charge of logistics, distribution, information technology and corporate customer service as well as development of real estate projects within the Swatch Group. Formed with the objective of providing…

The mission of Swatch Group Immeubles SA is to administer all real estate in Switzerland on behalf the Swatch Group Pension Fund, Group companies’ employers’ funds, Swatch Group subsidiaries and third parties. Its management activities extend over a…

Statement regarding the recent remarks made by GreenWood Capital The allegations by the American activist investor GreenWood that Swatch Group is violating Swiss law are completely false and Swatch Group reserves all rights in this regard. Swatch…

Back to the revolution: Swatch Flymagic with non-magnetic Nivachron™ hairspring Swatch has chosen its new FLYMAGIC line to premiere the innovative non-magnetic Nivachron™ hairspring. In a typical Swatch move, FLYMAGIC turns the watch world upside…

In its current collection, the new Breguet Classique 5177 presents the Breguet blue for the first time in a grand feu enamel. This unique color affirms the elegant simplicity of the Breguet style in a contemporary register.  In the eighteenth…

American Spirit, Swiss Precision. No other family in our collection embodies Hamilton’s values as much as the American Classic range. A diverse selection of extremely versatile pieces, American Classic shows Hamilton’s ability to create ‘wear…

It’s the morning after the night before and we’re looking back at a fantastic evening in Los Angeles at the 10th edition of the Hamilton Behind the Camera Awards. From the glamour of the red carpet to the on-stage action to the acceptance speeches…

Celebrating over 80 years of Hollywood movie collaborations In 2019, Hamilton celebrates the magic of the movies as we turn the spotlight on our unbreakable bond with Hollywood. Hamilton watches made their silver screen debut in 1932 in the movie…

Hamilton and Interstellar: Making ‘the Murph’ In 2014, the futuristic blockbuster Interstellar hit movie theaters, captivating audiences with its special effects, intriguing plot and the love story between a father and his daughter. The Khaki Field…

Biel / Bienne (Switzerland), March 14, 2019 – The 2018 Annual Report of The Swatch Group Ltd is now available.   Download here: Swatch Group – Annual Report 2018   In order to reduce the number of hard printed copies of…

Power made in Switzerland New lithium thin-film battery Significantly higher energy density than comparable products on the market A rechargeable version is already in development   Mobile devices are continuing to get even flatter in…

Glashütte Original presents new annual edition: Sixties and Sixties Panorama Date  The Sixties line presents legendary 1960s design and embodies the art of Glashütte watchmaking, whose traditions date back to 1845. Lively and extrovert,…

It is now 50 years since mankind took its first daring steps onto the moon - a moment that changed history (and the limits of possibility) forever. On this golden anniversary, OMEGA is celebrating the occasion with a brand…

An anniversary and a tribute An authentic icon of Swiss watchmaking, the Tissot T-Touch celebrates its 20th anniversary. This tactile and multifunctional electronic watch has constantly evolved, won over wearers and all the sectors where Tissot is…

Glashütte Original extends Senator Excellence line Glashütte Original's Senator Excellence line stands for exceptional quality in classic design. The German watchmaker has given its Senator Excellence Panorama Date and Senator Excellence Panorama…

A new all-ceramic version broadens the Longines HydroConquest collection Longines offers a new all-black ceramic version of the HydroConquest timepiece. The dynamic profile of this watch completes a line recently augmented with variations featuring…

Harry Winston was a man of many brilliant facets, much like the rare gemstones and precious jewels he built his life around. An innate gemologist, an intuitive businessman, a dedicated philanthropist, and perhaps the ultimate risk-taker, Mr. Winston…

A partnership of extreme precision Created in 1944, the Ocean Star collection of timepieces is celebrating its 75th anniversary! To celebrate this event, Mido has signed a partnership with the Red Bull Cliff Diving World Series, the world’s most…