Mido

Inspired by Architecture

Founded in Switzerland by Georges Schaeren in 1918, Mido is today based in the town of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish «Yo mido», meaning «I measure».

Since its inception, Mido’s philosophy has combined innovation, aesthetics and functionality. The brand shares these essential values with some iconic architectural glories from which it draws inspiration for its collections. Cutting-edge technology, automatic movements renowned for their excellence, and high-quality materials are the three pillars on which Mido's unique expertise rests. In addition, the refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability.

For a century, Mido has been a global benchmark in Swiss-made mechanical watches.

Mido watches are available from 2,700 official retailers in 70 countries. The brand is part of the Swatch Group, the world leader in watchmaking.

Mido website

Mido

MIDO AG
CH-2400 Le Locle
Phone: +41 32 933 35 11

Related News

Mido Ocean Star Decompression Timer 1961

Mido Ocean Star Decompression Timer 1961

Dive into the Sixties The Ocean Star Decompression Timer 1961 reproduces the irresistible vintage charm of the Ocean Star Skin Diver Watch, a popular 1960s Mido model that remains one of the brand’s most sought-after original timepieces to date.…

Mido Ocean Star GMT

Mido Ocean Star GMT

Crossing the seas between two time zones For adventurers who dream of crossing the seas, Mido is enriching its Ocean Star collection with a version equipped with the highly practical GMT function. It clearly displays the time in two different time…

Mido Commander Gradient

Mido Commander Gradient

Watchmaking mechanics in pole position It is time to welcome the unforeseen. With the Commander Gradient, Mido dares to embrace the unexpected, showcasing a watch mechanism beneath a gradient dial that shifts from smoky to clear. The gears can be…