Swatch

TIME IS WHAT YOU MAKE OF IT

An iconic provocative timepiece that saved the Swiss watch industry, thanks to its visionary founder Nicolas Hayek.  Colorful, happy, loud, shrill and forever re-interpreted in different ways. Swiss Made and, thanks to industrial production and only 51 parts, available at a democratic price. Since the “second watch” was born in March 1983, hundreds of millions have been sold. In a very short space of time Swatch has become one of the most famous brands in the world – and all the while remaining true to itself. On average, a new Swatch design is created once every one-and-a-half days, keeping time as part of a Spring-Summer, Fall-Winter or as a Special Collection. 

Known for revolutionary concepts, creative models and the pleasure it takes in provocation, Swatch loves to keep on surprising its audience. Swatch watches are a popular canvas for artists working in a great range of styles, and arguably the world’s largest art gallery on the wrist. The Swatch Art Peace Hotel in Shanghai offers (artistic) freedom for artists-in-residence from all over the world. With its commitment to niche sports and the Swatch Proteam, the watchmaker has paved the way to popularity for disciplines like Freestyle Skiing, BMX and Skateboard. But be careful – Swatch is addictive: Swatch Club numbers several hundred thousand members. 

Swatch website

Our apprenticeship offers

Find here the apprenticeship of your choice within the Swatch Group.

Swatch

Swatch Ltd.
2502 Biel/Bienne
Phone: +41 32 321 21 21

Related News

Swatch Ocean of Storms

Swatch Ocean of Storms

A new ocean is joining the five watches and five oceans in the Blancpain X Swatch collaboration. Even though planet Earth only has five, Swatch is welcoming OCEAN OF STORMS into its Bioceramic Scuba Fifty Fathoms Collection that celebrates Blancpain’s iconic Fifty Fathoms, a watch that revolutionized watchmaking by becoming the first true diver’s…

Swatch Bioceramic Scuba Fifty Fathoms

Swatch Bioceramic Scuba Fifty Fathoms

Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. This watch was born exactly seventy  years ago and revolutionized watchmaking by becoming the first true diver’s watch. Launched in 1953, the Fifty Fathoms was created by a diver to meet the needs of underwater exploration. It immediately became the professional…

Swatch Bioceramic WHAT IF? Collection

Swatch Bioceramic WHAT IF? Collection

There are four sides to this story as Swatch turns a pivotal decision from the early 1980s into an exciting 2023 “WHAT IF?” One moment in time can change everything. It’s 1982, and the founders of what would become Swatch are faced with a huge decision – should the new revolutionary Swatch be round or square? Fast-forward four decades, and the…