Swatch

About Swatch

An iconic provocative timepiece that saved the Swiss watch industry, thanks to its visionary founder Nicolas Hayek.  Colorful, happy, loud, shrill and forever re-interpreted in different ways. Swiss Made and, thanks to industrial production and only 51 parts, available at a democratic price. Since the “second watch” was born in March 1983, hundreds of millions have been sold. In a very short space of time Swatch has become one of the most famous brands in the world – and all the while remaining true to itself. On average, a new Swatch design is created once every one-and-a-half days, keeping time as part of a Spring-Summer, Fall-Winter or as a Special Collection. 

Known for revolutionary concepts, creative models and the pleasure it takes in provocation, Swatch loves to keep on surprising its audience. Swatch watches are a popular canvas for artists working in a great range of styles, and arguably the world’s largest art gallery on the wrist. The Swatch Art Peace Hotel in Shanghai offers (artistic) freedom for artists-in-residence from all over the world. With its commitment to niche sports and the Swatch Proteam, the watchmaker has paved the way to popularity for disciplines like Freestyle Skiing, BMX and Drone Racing. But be careful – Swatch is addictive: Swatch Club numbers several hundred thousand members. 

Swatch website

Swatch

Swatch Ltd.
Nicolas G. Hayek Strasse 1
2502 Biel/Bienne
Phone: +41 32 321 21 21

Related News

SWATCH INAUGURATES ITS HEADQUARTERS IN BIEL

SWATCH INAUGURATES ITS HEADQUARTERS IN BIEL

After a construction period of almost five years, Swatch inaugurates its new headquarters in Biel – one of the world’s largest timber structures, designed by the Japanese star architect Shigeru Ban. Heralding a new chapter in the history of the…

Swatch launches new BIG BOLD collection

Swatch launches new BIG BOLD collection

Inspired by bold ideas, designed for even bolder personalities: Swatch introduces its brand new BIG BOLD collection featuring six different watch models. With a kick from urban streetwear, each BIG BOLD is a statement piece boasting a striking Ø47mm…

Swatch presents Swatch Faces 2019

Swatch presents Swatch Faces 2019

Passionately committed in supporting contemporary art, Swatch remains the proud main partner of the 58th International Art Exhibition - La Biennale di Venezia for the fifth consecutive time. The Swiss watchmaker presents artists in both venues of…