The Swiss sports watchmaker Certina is becoming a new official partner and timekeeper for the FIA World Rally Championship, WRC. As one of the main partners of the WRC, Certina will have a dominant brand presence during the racing on site, as well…

Omega has announced the creation of a watch that is resistant to magnetic fields greater than 1.5 tesla (15,000 gauss), far exceeding the levels of magnetic resistance achieved by any previous watch and solving a problem that has challenged…

The FEI and Longines have today formalized a partnership that sees the Swiss watchmaker become the FEI’s first Top Partner in a record multi-million Euro deal. The agreement is worth a nine-digit Euro sum over the next 10 years. FEI President HRH…

Harry Winston Diamond Corporation Announces Agreement to sell its Luxury Brand Segment to The Swatch Group Ltd. Toronto, Canada (January 14, 2013) – Harry Winston Diamond Corporation (TSX: HW, NYSE:HWD) (the «Company») announces today that it has…

On October 12 in the USA, watch fans, space enthusiasts and astonished audiences alike will be able to spot OMEGA timepieces playing a true-life role within the story of Universal Pictures’ First Man. Following their six-time Academy Award®-winning…

People never forget the first time they stood in front of one of the world’s most famous artworks; that feeling of a new world opening and creative sparks flying. Exciting things happen when art and the world of Swatch collide, and from the get-go,…

The 2022 Annual Report of The Swatch Group Ltd is now available on our website. Download here: Swatch Group 2022 Annual Report   Concurrently, Swatch Group is also publishing its 2022 Sustainability Report according to GRI standards.…

The LONGINES SPIRIT collection continues the tradition of precision instruments created by the brand to accompany the greatest explorers in their conquest of the air, sea and land. It has now been extended to include a chronograph watch with flyback…

The Ordinary General Meeting of Shareholders will be held in accordance with article 12 ff. of the Articles of Association on Wednesday, May 10, 2023 at 10:00 a.m. (CEST), virtually, without physical presence of the shareholders. The Board of…

Creativity is a result of individual talent, but also of its environment. Young talents are the driving force of creativity, standing for diversity and equality. They challenge brands, and Swatch is a brand that likes to be challenged. With Swatch…

The Ordinary General Meeting of Shareholders has been held virtually in accordance with article 12 ff. of the Articles of Association and Art. 701d para. 1 CO on Wednesday, May 10, 2023. The shareholders approved, by a large majority, all proposals…

The Swatch Art Journey draws on the New York artist’s iconic paintings from the early 1980s. May marks the release of the fifth capsule collection of the Swatch Art Journey 2023 and embodies Swatch’s love for trailblazing artists. The Swatch x JEAN-…

As the Official Timekeeper of the World Cup and Alpine World Ski Championships, Longines has long been a key player in competitive skiing. The Swiss watchmaking brand is proud to include Mikaela Shiffrin among its most talented Ambassadors of…

A next level for Swatch X You Pick a design, Make your Swatch! It is just as easy as it sounds: the Swiss watchmaker takes its customization concept Swatch X You to the next level. Inspired by nature, street art and geometric shapes, the collection…

Every day, without even knowing it, you use hundreds of Swatch Group products. They are in vehicles, buildings and nearly countless systems and technologies embedded with electronics, software, sensors and network connectivity.   Swatch…